Cougar Eats: A BYU Dining History
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Cougar Eats: A BYU Dining History

A black-and-white image of two women eating with blue text over top that reds Cougar Eats.

Enjoy a hearty helping of memories from nearly 150 years of student sustenance.

By Peter B. Gardner (BA ’98, MA ’04, MBA 22in the Summer 2022 Issue

Want to fill a mind? First you’ve got to fill a belly.

Keeping young bodies fueled has been a key concern for BYU ever since its academy days. In the early years, out-of-towner students found room and board with faculty and other Provo families. Treated as regular members of the household, the students would crowd in at the dinner table with their host families—and often pitch in with cooking and dishes.

Over the decades a variety of food establishments popped up in downtown Provo along the bustling juncture of Center Street and what became known as University Avenue. Students could walk over to the famous Sutton’s Cafe for lunch or meet up after classes for ice cream or a fountain drink at Keeley’s. In 1914 the Hotel Roberts offered 35-cent breakfasts and lunches for students and would long be the venue of choice for school banquets. Provo Bakery provided rolls and fresh bread starting in the 1890s, and various local grocers competed for students’ spare nickels and dimes. 

A black-and-white image of female students getting lunch at BYU's first cafeteria in the 1290s.
In the 1920s the Home Economics Department turned a kitchen on the top floor of the Arts Building into BYU’s first cafeteria. During the Depression, students could go there for a meal at a reasonable price. Top Photo: Courtesy L. Tom Perry Special Collections, UA 827 B11 F11 095. Lower Photo: Courtesy L. Tom Perry Special Collections, UAP 2 F124.

Except for a short-lived experiment with an academy boardinghouse in the 1880s, BYU didn’t get into the business of providing meals for half a century, when, in the mid-1920s, the Home Economics Department opened its kitchen/laboratory to diners. On the top floor of the Arts Building on Lower Campus, the BYU Cafeteria helped many students get through lean Depression years, offering “Balanced Meals at Low Cost.” For 27 cents students could load up their tray with creamed dried beef, buttered beets, gelatin fruit salad, a slice of buttered bread, and a glass of milk. 

As the student population grew before World War II and then exploded after, campus dining labored to keep pace. Allen and Amanda Knight Halls (built in the late 1930s) included small kitchens and dining rooms, where students could get credits toward their housing bill by helping in the kitchen and performing other upkeep tasks. To feed local servicemen, in 1941 the basement of the new Joseph Smith Building was converted into a cafeteria that would become a campus mainstay. 

Food options were expanding across campus at mid-century—but was the fare any good? The early reviews, it turns out, were mixed at best. As he began his presidency in 1951, President Ernest L. Wilkinson (BA ’21) claims he heard more complaints about the quality of food than about any other issue. On top of that, campus dining was losing $18,000 a year. 

When Wilkinson charged Ben E. Lewis (BS ’40) with remedying these problems, the director of auxiliary services walked over to the bowling alley. Lewis regularly took his lunches at Regal Lanes, just west of campus, and he’d been impressed by Wells and Myrle Cloward, the young couple working behind the grill. The Clowards had met as teens working in neighboring Provo restaurants and together had already run two successful restaurants of their own. As a sailor in WWII, Wells had been trained in mass food production, serving 3,000 sailors three meals a day on his Pacific transport ship. 

Despite these credentials, the Clowards weren’t biting as Lewis repeatedly pitched the idea of taking over BYU’s food services. It would be a huge pay cut, and they were living their dream at the Regal Grill. But then, in November 1952, that dream went up in smoke when a fire broke out at the bowling alley. “We stood out in front and watched fire wipe out our business, the business which we had struggled day after day to make successful,” Wells recalled. 

A black-and-white photo of Wells and Myrle Cloward supervising a kitchen and a chef cutting roast.
For three decades Wells and Myrle Cloward oversaw the massive expansion of BYU’s dining offerings, leading to acclaim and awards from industry associations. Photo Courtesy L. Tom Perry Special Collections, UAP 2 F209.

And so the Clowards reluctantly signed on to work at BYU, marking a turning point in BYU’s food history. Not only did they quickly make the enterprise profitable, but they also led efforts over three decades to build major dining facilities like the Cannon and Morris Center cafeterias and the state-of-the-art Wilkinson Center kitchen and Cougareat cafeteria. Along the way, they brought national acclaim to BYU and added touches to campus’s distinctive food culture—like the BYU mint brownie, a 1960s Myrle creation. When the Clowards retired in the 1980s, BYU was recognized as having the largest food operation of any single institution in the western United States, serving 45,000 meals per day and employing more than 1,250 students each semester. 

In the years since, BYU has remained “one of the largest and most diverse collegiate food services in the country,” says Dean A. Wright (BS ’74), director of Dining Services from 1997 to 2022, though student tastes and dining approaches have evolved. The Cougareat cafeteria with its homestyle dishes was replaced with a food court in the 1990s, and a handful of new campus eateries sprung up around campus—from the Museum of Art Café (1993) to the Eyring Science Center’s Pendulum Court dietetics lab and café (1998) to Harvey’s (2019), a burger joint in the new Engineering Building. A café inside the Harold B. Lee Library is even in the works. It’s just one more way BYU is intertwining the consumption of food and facts—sustaining both body and mind and building sweet and savory campus memories for generations of students. 

It’s as Wells Cloward liked to say, “There’s nothing quite as close to people’s hearts as the food they eat.” 

Historical type that reads "Campus Dining: A Timeline"


Brigham Young Academy experiments with a boardinghouse on Center Street and 100 West, housing and feeding students breakfast, lunch, and supper for $10 per month.


The Home Economics Department opens the “B.Y.U. Cafeteria” on the top floor of the Arts Building on Lower Campus, providing healthy meals at low cost. 


Allen and Amanda Knight Halls open with small kitchens and dining rooms. 


A cafeteria is opened in the basement of the Joseph Smith Building to serve soldiers stationed in and near Provo. A snack bar, called the Cougareat, is added in 1953. Altogether, the Joseph Smith Building could serve 150 at a time. 

A black-and-white photo of a group of friends eating at the Cougareat snackbar in 1941.
Built in 1941 for servicemen in the Provo area, the Joseph Smith Building cafeteria and Cougareat snackbar (pictured here) became a campus mainstay for food and socializing. Photo Courtesy L. Tom Perry Special Collections, UA 827 B11 F12 043.


Wymount Village, made up of repurposed army barracks, includes a long, one-story dining hall for its residents.


BYU operates a 24-acre farm in northern Provo, providing milk for the campus community and students with experience in animal husbandry. BYU added a poultry farm near campus five years later. 


The Knight-Mangum Hall opens with a dining room intended for 200 women that would serve twice that due to demand. 


In a Quonset hut on campus, the College of Biological and Agricultural Sciences establishes the BYU Dairy Products Laboratory. Later taken over by Food Services and known as the Creamery, the operation provided campus customers with fresh milk, cheese, and ice cream. 


BYU hires Wells and Myrle Cloward to oversee BYU Food Services. Over three decades, the couple led BYU’s efforts to meet the needs of a booming, hungry campus. 


BYU Catering Service begins providing breakfasts, luncheons, banquets, and receptions. Take Out Catering serves student wards and other outside clients. 


BYU plugs in its first two vending machines (featuring fresh fruit and sandwiches). By the 1980s there were approximately 400 vending machines on campus. 


Kent Heaps begins selling pizza from a café at the corner of 800 North and 100 East. Renamed Heaps of Pizza, the student mainstay is now called Brick Oven


BYU purchases 440 acres of farmland in Spanish Fork, along with 160 acres of adjoining land. The Spanish Fork Farm would eventually feature 450 dairy cows and a 6,000-tree orchard, providing milk products and fruit for campus and work-study opportunities for students. 


The Cannon Center cafeteria begins serving students in the new Helaman Halls residential complex. Coupled with the Morris Center at Deseret Towers (1964), the cafeterias could accommodate 2,000 students at a time. 


Institution Magazine honors BYU for excellence of service, design, layout, sanitation, and quality of food services. 

A photo of BYU mint brownies,
Photo by Michelle Baughan

Early 1960s 

Myrle Cloward develops the mint brownie: a fudgy treat with a layer of mint icing topped with chocolate icing. 


The Wilkinson Center opens with a modern kitchen, a 1,000-seat cafeteria and snack bar, and support for campus catering and take-out services. On the top floor is a restaurant with expansive views and a floor for dancing. 


The Creamery moves into the Dairy Products Laboratory Building, a permanent structure next to Deseret Towers. 


International Institutions National honors BYU dining with its Award for Excellence. 


The Cougareat is moved from the Joseph Smith Building to the Wilkinson Center. 

A group of students in the 1960s at the Cougareat.
Opened in 1964, the Wilkinson Center was a huge step forward for BYU dining, with modern kitchen facilities and a 1,000-seat cafeteria. photo Courtesy L. Tom Perry Special Collections, UA 827 B13 F4 075-2.


BYU receives the Utah Restaurant Association’s Golden Spoon Award, marking the first time the designation was given to a non-restaurant.


The Museum Café, an upscale bistro, is part of the new Museum of Art. 


The Cougareat is remodeled to become a mall-styled food court. The first franchise is Taco Bell. 


The Pendulum Court Cafe, a dietetics lab, opens with the remodeled Eyring Science Center. 


The MarketPlace Café opens in the Tanner Building and in 2008 is expanded to become the Blue Line Deli and Market, a New York–styled deli. 


BYU opens a remodel of an acquired grocery store—formerly Kent’s Market. Dubbed the Creamery on Ninth East (CONE), the facility includes a 1950s-style diner and is the first full-service grocery store on a US college campus. 


BYU wins an Ivy Restaurateurs of Distinction Award. 


BYU undergrad Jayson G. Edwards (BA ’16) starts selling J Dawgs from a shack just south of campus. 


The new Student Athlete Building features Legends Grille, a sports-themed eatery with a menu influenced by BYU athletics nutritionists. 

A photo of a Cougar Tail, or a 15-inch maple bar
Photo by Michelle Baughan


The Cougar Tail, a 15-inch maple bar, is first sold at BYU sporting events. 


The Commons at the Cannon Center, featuring a menu with international options, opens in the Helaman Halls complex and replaces the Cannon Center cafeteria. 


The Culinary Support Center—a remodel and expansion of the Dairy Products Laboratory Building—begins preparing soups, salads, breads, pastas, and, of course, ice cream. 

A small glass bottle of Coca Cola
Photo by Paul Gaudriault/Unsplash


BYU begins selling caffeinated Coca-Cola products on campus. 


Two new campus restaurants are built: Milk and Cookies, a café in the remodeled Cougareat featuring BYU’s famous beverage and creative cookie combinations, and Harvey’s (named for father of stereophonic sound Harvey Fletcher [BA ’07]), a place for burgers and gelato in the new Engineering Building. 


BYU sells its farmland, leased to an external company since 2004, to builder D.R. Horton, which will develop a planned community. 


A café is announced for the Harold B. Lee Library. 

Designed text that says "BYU Flavors"

Sparkling Yogurt

Patented by Lynn V. Ogden, a BYU professor of food sciences, sparkling yogurt was sold in the Creamery in the mid-1990s before being licensed to Yoplait. 

Cougar Tails

Introduced in 2006, these massive maple bars are the best-selling non-drink item at football games ($72,000 in sales per football game). Cougar Tails have twice been declared ESPN’s Concessions Food of the Year. 

Y Sparkle

Long before its exclusive beverage contract with Coca-Cola, BYU created all of its own fountain drinks. In the 1960s, Dining Services director Wells Cloward came up with this pink favorite. 

BYU Mint Brownies

Based off a variety of mint-flavored brownies at BYU in the 1950s, in the early 1960s Dining Services associate director Myrle Cloward developed a signature brownie with a layer of mint icing covered by a layer of chocolate icing. Today BYU sells 140,000 annually. 

An employee at the BYU creamery.
Photo by Bradley Slade.

BYU Creamery Ice Cream

As a way to use excess cream at the Dairy Products Laboratory, BYU began selling vanilla, chocolate, and strawberry ice cream in 1949. Today’s most popular flavors are vanilla, Graham Canyon, and cookies and cream. The first flavor named for a BYU personality was LaVell’s Vanilla. Each president since Merrill J. Bateman and many coaches have also had their own flavors. 

Navajo Tacos

A Cougareat favorite from the 1970s, this famous Native American frybread topped with chili, cheese, lettuce, and sour cream can still be found on the menu at the Commons at the Cannon Center. 

BYU Ranch Dressing

Developed in the 1990s, BYU’s distinctive ranch blend quickly became a hit. BYU also added blue cheese and ranch light varieties. In 2002, in honor of the Salt Lake Olympics, BYU also developed a fry sauce. 

BYU Milk

BYU’s famous chocolate milk has used the same Swiss-blend chocolate recipe since 1948. BYU added a strawberry milk in the 1980s and cookies and cream milk in 1998. In 2019, BYU released a mint-brownie-flavored milk to celebrate being named the nation’s No. 1 stone-cold sober university for the 21st consecutive year. 

Creme de la creamery

For all the worry about lactose these days, the BYU community’s long-standing love affair with all things dairy continues unabated. Milk, in its many BYU varieties—regular, chocolate, cookies and cream, mint brownie—is BYU’s most-imbibed drink after water. The wholesome beverage has become a playful part of BYU’s brand as “the most stone-cold sober” college in America. And ice cream? Over 72 years BYU has created more than a hundred distinctive flavors—two of the newest are Kalani Sitake Road (chocolate with marshmallows, brownies, fudge, and pecan pralines) and Pope’s Postgame Snack (vanilla with chocolate rice crispies, chocolate chunks, and salted caramel). Not to mention BYU ranch dressing, a 1990s creation that compels many a devotee to arrange special trips to campus. 

It all began when BYU opened the Dairy Products Laboratory in 1949. Located in a Quonset hut—a corrugated-steel upside-down halfpipe of a building—the outfit received multiple truckloads of raw milk each day from nearby farms and processed milk, cheese, and ice cream for faculty, students, and the larger Provo community at a reasonable cost. 

In 1957 BYU purchased a large farm in Spanish Fork, Utah, where agriculture faculty and students eventually worked with 450 head of cattle. Through careful breeding and animal husbandry (including three milkings per day), BYU cows were annually averaging 6,276 gallons of milk and 470 pounds of butter, more than double the national average. 

The Creamery got a permanent home in 1964, when the university built the Dairy Products Laboratory Building near the new Deseret Towers. Updated in 2009 as the Culinary Support Center (CSC), the site churns out nearly 200,000 gallons of ice cream each year, sold at the CSC store front, the popular Creamery on Ninth East (CONE) ice cream counter, outlet locations around campus, and even Deseret Book stores. 

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