By Charlene Renberg Winters (BA ’73, MA ’96)
Keith A. A. Lue (BS ’86), BYU’s new managing director of alumni relations, has a simple, but important message for BYU alumni: “The BYU experience doesn’t end at graduation. We want alumni to stay connected for good.”
Lue worked for Microsoft as a marketing manager and workforce planner and as assistant director of career services at Utah Valley University before joining BYU’s alumni relations staff in 2006. He has a passion for strengthening communities and is excited for his new role because he sees myriad opportunities for alumni to connect and make a difference.
Lue and the Alumni Board are taking a three-pronged approach to fostering connections—emphasizing communications, celebrations, and careers.
To promote communications, they are sharing BYU news and events with alumni through such channels as BYU Magazine. They will encourage BYU-related celebrations by organizing alumni activities and events, including reunions and regional tailgate parties during the football season. They also celebrate alumni with University and Alumni Achievement Awards. To facilitate career mentoring and networking for both students and alumni, they plan to improve existing programs, like Take a Cougar to Lunch, and pilot new programs. For example, Lue says they will work to create employer-based communities of BYU alumni. “That way, when you get to a new place and need to learn a new culture, these alumni communities can become a support group,” he says.
While focused on the “three Cs,” Lue says there is really just one goal: “to increase our connectedness with alumni and friends.”