His designs aren’t hanging in any gallery—BYU senior Joshua E. Fronk’s (’09) artwork is spread out across campus, stapled on bulletin boards and passed around on flyers.
The illustration major started designing for BYU’s fine arts productions two years ago. Fronk spent his first summer sketching concept images for more than 100 promotional posters.
For winter semester productions like Thoroughly Modern Millie and Hamlet, Fronk’s designs appear almost one-dimensional—inspired by designer Saul Bass’ famous poster for West Side Story. “[Bass’ posters] all have this element of being really flat, like one solid color,” he says.
Fronk reads the productions’ scripts for inspiration. “All of this helps me envision the basic theme of the production, and advertise for it,” he says.
After switching from animation to illustration, Fronk wanted to use his creativity outside the studio. He has found his work in graphic design to be particularly rewarding. “I really like the idea of it being mine, but it also being something I’m doing for somebody else.”