Alumni Association Offers Online Shopping Village - Y Magazine
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Alumni Today

Alumni Association Offers Online Shopping Village

The BYU Alumni Association is offering merchandise on the Internet that ranges from food to flowers and toys to books at an online shopping village found on the Alumni Association Web site.

As a bonus to BYU, at least 5 percent of every purchase goes directly to support BYU programs at no extra cost to the shopper.

BYU is among several university alumni charter partners with, an Internet service that offers a selection of brand name products from leading online retailers such as JCPenney, Office Max, 1-800-Flowers, and Sharper Image and online merchandise providers such as

The shopping village makes a substantial contribution to a growing alumni-and-friends site that also includes BYU memorabilia from Lands’ End, SDI sportswear, Seiko watches, and others.

“We are offering items people regularly purchase,” says Tara Danz, director of business development for “We think a lot of people really care about their universities, and this is a way to raise scholarship and other funds that is easy and painless. As we worked with other colleges, we saw this as a way for buyers to be philanthropic, even among new alumni who may have a challenging time, financially, to support their alma mater in more traditional ways.”

The service is part of a larger corporation ( that works with other nonprofit organizations, including the Special Olympics, The Nature Conservancy, Save the Children, and the World Wildlife Fund.