AdLab
Featured
Believers and Thinkers
Article
Believers and Thinkers
PR students at BYU lend a hand in the Church of Jesus Christ's Easter campaign, Greater Love.
People
AdLab Accolades
Several AdLab students won high-profile awards for their advertising work this year.
People
The BYU Launchpad
BYU advertising students are creating iconic campaigns and landing at the world’s most-respected agencies.
Faith
An Experiment upon the Word
An advertising team finds that the best tool for changing perceptions about the Book of Mormon is the Book of Mormon.
Nearly 4,000 cougars join in a wet war to break water balloons—and a a world record.
With a national Student Gold Addy as evidence, BYU’s Ad Lab is about as good as it gets.
BYU’s Ad Lab has been utilized by Nike, Yahoo, GM, and Verizon to develop national marketing campaigns.
The lab is designed to offer students real-life experience managing accounts and producing award-winning projects.
The work of BYU’s Advertising Lab received a nod from Mike Leavitt, Secretary of Health and Human Services.