READERSHIP

A recent survey revealed that 380,000 people typically read some of each issue of BYU Magazine. It is the only publication distributed to this religious, well-educated, and prosperous group of BYU alumni, donors, students, and friends.

In the same survey, 93 percent of readers said the magazine’s overall quality was “excellent” or “good”; 95 percent said they trusted information in the magazine “entirely” or “very much.” Two-thirds said the magazine was either their primary or secondary source of information about BYU, rating the magazine higher than the BYU Web site and BYU Broadcasting. More than three-quarters said they read at least half of the magazine.

These readers were appreciative of advertising in the magazine, with two-thirds saying magazine advertising was either “very” or “somewhat” useful. More than 85 percent said they felt the number of ads was right.

About Our Readers

Along with the nearly 200,000 copies of BYU Magazine mailed each quarter, another 4,000–7,000 copies are distributed to the campus community. And beginning in 2007, the magazine will also be distributed to Utah County doctors’ offices. The figures below are from a 2005 survey of readers (except for the figures under “Geographic Distribution”) to whom the magazine is mailed.




98% of readers are members of The Church of Jesus Christ of Latter-day Saints.


82% of readers are married. Of readers who are married, 58% said their spouse is also a BYU alum.



87% have Internet access at home.
78% go online to make purchases.


94% have received a university degree.
31% have received a master’s degree.
12% have received a doctorate.