RATES, SCHEDULE, AND SPECSRates*
Net Rates [200,000 circulation]
|
|
Frequency
|
Discounts
|
|
Base Rate |
2x |
4x |
| Full Page |
$6,550 |
$6,225 |
$5,900 |
| Inside Front Cover |
$7,500 |
$7,150 |
$6,775 |
| Inside Back Cover |
$7,200 |
$6,850 |
$6,500 |
Frequency discounts are per calendar year. Two-page spread advertisements are available for double the rates listed above. One spread counts as two pages toward a frequency discount.
*BYU entities should contact Peter Gardner at 361-5451 or peter_gardner@byu.edu.
Publication Schedule and Deadlines
| Issue |
Reservations‡ |
Materials |
Mailing‡‡ |
| Winter ’10 |
Sept. 28 (2009) |
Nov. 16 (2009) |
January |
| Spring ’10 |
Dec. 28 (2009) |
Feb. 16 |
April |
| Summer ’10 |
March 29 |
May 17 |
July |
| Fall ’10 |
June 28 |
Aug. 16 |
October |
‡No cancellations after the reservations deadline.
‡‡BYU Magazine is scheduled for distribution early in the month specified, but due to variability in the printing schedule, the magazine’s mailing class, and postal delays, actual delivery may vary by location. Advertisers should plan for magazine distribution sometime in the month specified.
Specifications
Dimensions
|
Width |
Height |
| Full-page ad (final trim size) |
8.375" |
10.875" |
For bleeds, add 1/4" extra image. Keep live matter 1/4" from trim line. Spread ads should be created as two separate files.
Mechanical Requirements
Ads must be received in their native electronic format (QuarkXPress or InDesign documents preferred), not as PDFs. All scans/artwork must be in place and fonts included. Images should be a minimum of 300 dpi. The magazine is printed by web offset with saddle-stitch binding. Offset standards apply. Please supply color proofs. 
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