RATES, SCHEDULE, AND SPECSRates*
Net Rates [220,000 circulation]
|
|
Frequency
|
Discounts
|
|
Base Rate |
2x |
4x |
| Full Page |
$6,675 |
$6,350 |
$6,025 |
| Inside Front Cover |
$7,650 |
$7,300 |
$6,900 |
| Inside Back Cover |
$7,350 |
$7,000 |
$6,625 |
Frequency discounts are per calendar year. Two-page spread advertisements are available for double the rates listed above. One spread counts as two pages toward a frequency discount.
*BYU entities should contact Peter Gardner at 801-422-1963 or peter_gardner@byu.edu.
Publication Schedule and Deadlines
| Issue |
Reservations ‡ |
Materials |
Mailing ‡‡ |
| Winter ’13 |
Oct. 2 (2012) |
Nov. 21 (2012) |
January |
| Spring ’13 |
Nov. 28 (2012) |
Feb. 23 |
April |
| Summer ’13 |
Feb. 27 |
May 22 |
July |
| Fall ’13 |
May 29 |
Aug. 21 |
October |
‡ No cancellations after the reservations deadline.
‡‡ BYU Magazine is scheduled for distribution early in the month specified, but due to variability in the printing schedule, the magazine's mailing class, and postal delays, actual delivery may vary by location. Advertisers should plan for magazine distribution sometime in the month specified.
Specifications
Dimensions
|
Width |
Height |
| Full-page ad (final trim size) |
8.375" |
10.875" |
For bleeds, add 1/4" extra image. Keep live matter 1/4" from trim line. Spread ads should be created as two separate files.
Mechanical Requirements
File resolution should be a minimum of 300 dpi. Press-quality PDFs are acceptable, as well as InDesign and QuarkXPress files. Files that do not meet these press-quality specs may be returned to the advertiser for adjustments. The magazine is printed by web offset with saddle-stitch binding. Offset standards apply.
